randstad employer brand research

The Randstad Employer Brand Research (REBR) is one of the world's most comprehensive studies of employer branding. The survey maps which factors Danish employees find most important when choosing an employer, as well as the attractiveness of the country's 75 largest employers.

The report presents valuable insights into what talents demand and desire today, which can help you as an employer shape a strong value proposition to attract and retain the competencies you need.

With 171,000 respondents – including more than 2,500 in Denmark – and over 6,400 surveyed companies in 34 markets worldwide, REBR is one of the world's most comprehensive studies of its kind