Randstad employer brand research

randstad employer brand research.

The competition for the right candidates is fierce. Consequently, a robust employer brand is essential for attracting and retaining top talent. Our latest Employer Brand Research 2026 (REBR) delivers tangible insights you can translate into action to build a stronger EVP (Employer Value Proposition), elevate your employer brand, and stand out in a highly competitive market, particularly now, at a time when the AI revolution is moving at breakneck speed. The message from the Danish workforce to employers is loud and clear: work-life balance, work environment, and the compensation package comprise the top three factors when respondents evaluate an attractive workplace.

REBR 2026 report

The Randstad Employer Brand Research (REBR) is one of the world’s most comprehensive and independent talent surveys. Drawing on data from 171,000 respondents and 6,400 companies across 34 countries, including approximately 2,500 in Denmark, the study provides a unique window into the labor market from both a global and national perspective.

The analysis reveals exactly how attractive your workplace is in the eyes of Danish professionals, zooming in on what the workforce truly prioritizes today. This equips you, as an employer, with the critical insights needed to shape a powerful value proposition, enabling you to attract and retain the right talent in 2026.

denmark's most attractive employers 2026.

who has Denmark’s strongest talent magnet? 🧲

The Randstad Employer Brand Research (REBR) 2026 takes the ultimate pulse of the Danish labor market, measuring the attraction power of the country’s largest employers. You won’t just get the official Top 20 list of the companies where Danes most want to work, you’ll get the exact blueprint for attracting and retaining the workforce of tomorrow.

Here is what REBR 2026 delivers:

Behind the Numbers: Understand the real disconnect between talent expectations and employer delivery.
Strategic Advantage: Gain actionable insights to build an irresistible employer brand that hits the mark here in 2026.
Retention That Works: Discover what truly stops talent churn (spoiler: while salary ranks high, other factors place even higher).

NB: The report is in English.

download report

This year's report uncovers brand-new trends that we haven't seen in years.

Learn more about from a talent perspective:

What a healthy work-life balance means to Danish professionals
Why the compensation package has climbed into the top 3
Key EVP factors within an organization
The drivers and patterns behind career changes
What constitutes motivators versus hygiene factors for Danes in 2026

randstad employer brand research.

what is the randstad employer brand research?

denmark's most attractive employers 2026.

what the workforce wants in 2026.

This year's report uncovers brand-new trends that we haven't seen in years.

download the employer branding report