product marketing manager.

your role and responsibilities

As the new Product Marketing Manager, you will be the strategic force accelerating Lasernet’s global Go-To-Market activities and shaping how the world perceives the Lasernet Platform. You will bridge the gap between technical innovation and market success by creating powerful product narratives and building an enablement program for their global seller network. You will be responsible for educating partners and ensuring they are fully equipped to demonstrate and sell Lasernet Group’s solutions. Your success will be measured by your ability to drive high-quality leads and secure competitive advantages across key verticals.

You can expect a varied role, where you will:


• Work with product management to craft and position messaging for the Lasernet Platform and new releases
• Create and manage the release communication program, including website materials, emails, social content, and video
• Curate a library of content for key functionality of Lasernet, including customer value, challenge solutions, and technical supporting information
• Create sales and partner enablement material about key and new features of the Lasernet platform
• Own and lead quarterly enablement sessions for Lasernet’s partner ecosystem and develop and take ownership of the partner portal
• Conduct competitor research and create a library of intelligence for the product and sales team
• Identify market trends and create compelling thought leadership
• Liaise with analyst firms to create compelling primary research for use in product positioning

what do you bring?

This is a role for a driven candidate who is excited to see their ideas come to life in a fast-paced, SaaS-driven environment. Lasernet Group is looking for a proactive professional with a passion for marketing who combines practical B2B SaaS experience with ambitions to build something from the ground up. You are a collaborator who thrives in smaller teams and who excels at translating complex details into clear, value-centered messaging.

Furthermore, we imagine that you:

• Ideally have 2-5 years of experience within B2B SaaS
• Have a passion for marketing and transferable skills from product management, customer success or sales
• Have experience with content creation, messaging, and partner enablement
• Possess a professional command of English, as fluency is essential for this role
• Have communicative skills
• Bring a results-oriented mindset and the ability to work independently
• Ideally have experience with HubSpot and creative design, however, this is not essential

Besides your competencies, you are an action-oriented individual who approaches challenges with a creative mindset and a flexible approach to work. You prioritize execution and are not afraid to make mistakes in the pursuit of momentum. Your ability to take the lead and work independently will be crucial as you establish this function within the organization. Finally, you should contribute to a positive working environment where team members genuinely enjoy each other's company and have fun while getting the job done.

why choose lasernet group?

At Lasernet Group, the sky is the limit, and you have a massive opportunity for career growth and responsibility as the company scales. You will join a young, dynamic, and diverse team where trust and freedom are core values.

Lasernet Group offers:

• A hybrid position with the flexibility to work between home and their office in Ballerup
• A comprehensive onboarding program, a personal learning and development plan, and regular business updates to make your journey with Lasernet Group as smooth and fulfilling as possible
• A working environment characterized by a flat structure, collaboration, respect, and fun
• The opportunity to work with multiple different industries and customer types
• Opportunities for professional development and learning of new skills, supported by 16 industry events a year
• The opportunity to build their product marketing function from the ground up
• Future opportunities include public speaking and joint authoring of research

about lasernet group

Lasernet Group is a global leader in output and document management, helping data-intensive industries like banking and manufacturing transform business data into trusted, customer-ready communication. Their flagship product, the Lasernet Platform, enables customers to generate, design, distribute, archive, and retrieve information as documents, reports, or digital content. Recently listed as a standalone organization, they are accelerating their transition to a product-led, SaaS-driven model. With over 2,500 customers worldwide and a partner-first approach, they are dedicated to their mission that information should be shared.

recruitment process

Randstad is responsible for the recruitment process on behalf of Lasernet Group. We will process your application confidentially, and it will only be shared with your prior consent. If you have any further questions about the position, feel free to contact Functional Expert Mads Siersbæk Alexandersen at +45 92 92 05 04.

about randstad

Randstad is the world’s largest talent company and a partner of choice to clients. As a Partner for Talent, we are committed to providing equitable opportunities to people from all backgrounds and helping them remain relevant in the rapidly changing world of work.

We have a deep understanding of the labour market and help our clients to create the high-quality, diverse and agile workforces they need to succeed. We support people to realise their true potential throughout their entire working life. This is what we do and what motivates us every day.

Randstad DK is part of the international Randstad Group. Every day, we help more than 600,000 people around the world find jobs. We specialise in finding, attracting, and retaining skilled talent to power businesses at speed and at scale. Randstad DK is a leader in this field, with offices in Copenhagen, Aarhus, Aalborg, and Kolding.